District

Your Neighborhood Coffee Shop, Re-imagined Online

My Role

As the sole UX/UI designer, I am leading the redesign of District Coffee's website, collaborating closely with the head of marketing and the business owner.

My responsibilities include analysing and improving the existing user experience, creating wireframes and high-fidelity mockups, optimising the site for improved SEO, and ensuring a seamless migration from Squarespace to Wix.

THE CLIENT

Take a minute to write an introduction that is short, sweet, and to the point.

THE BRIEF

Refreshing District Coffee’s Website to Enhance the Customer Experience and Showcase Its Personality

The Goals

Improve the customer journey

Streamline navigation and layout to make it intuitive for users to explore locations, events, and the online store.
Highlight key calls to action, such as newsletter sign-ups, ticket sales for events, and online shopping.
Communicate the brand identity

Implement District’s refreshed brand identity through updated visuals, colors, and fonts.
Showcase the brand’s unique selling points: specialty coffee, people, and community events.

Cater to the local demographic by emphasizing community and neighborhood values.
Enhance communication & engagement

Create clear, engaging content that answers "Who we are?" and "What we do?" effectively.
Develop a platform that remains easy to update and keeps customers informed about events, promotions, and offerings.
Optimise for growth and conversions

Implement an SEO strategy to drive traffic from tourists, new area residents, and local businesses.
Focus on features like e-commerce, loyalty programs, and event ticket sales to increase revenue.

Customer Archetypes

In researching the audience for this project, I identified key customer archetypes across the four locations. Each store has a distinct demographic influenced by its surroundings, from affluent locals to busy commuters. While the website must serve a diverse user base, understanding these archetypes ensures the design reflects the unique needs and preferences of these groups. Below is an overview of the primary customer categories for each location, highlighting the distinct traits that shape their interaction with the brand.

Embassy Gardens

This group includes "yummy mummies," fitness enthusiasts, dog walkers, and influencers. They value high-quality offerings in a stylish, welcoming atmosphere. Many use the space for working remotely, favoring locations with ample seating and reliable Wi-Fi.

Battersea Park

Close to the park, Battersea attracts family groups, runners, and locals. This audience values a sense of community and convenience. Runners seek healthy, quick options and spaces to recharge after exercise. The website should reflect this balance of community and functionality.

Mayfair

Located near offices, this store sees a high volume of professionals during lunch breaks. Speed, quality, and efficiency are their priorities, as they often have limited time. Some visitors include high-profile individuals, so maintaining a polished brand image is essential.

Parsons Green

Positioned near the tube station, Parsons Green caters to busy commuters and locals needing quick service. This audience values convenience above all, with a focus on grab-and-go options and minimal waiting times. The smallest of the locations, this store thrives on regulars who depend on fast, consistent service.